How to write an impressive Web Design Proposal

Published: 11th May 2010
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So many Web Designers do not grasp how vital it is to the success of their business to write a solid and client-focussed Web Design Proposal.

A well-structured proposal will go a long way in swaying business to come your way. This is why these pointers will help you to improve on this important aspect and give you the best prospect at winning the web project.

1. Purpose of Document - It is important that you put a clear case or a proper summary of the background of your business, the client's details and how the proposal document relates to the development of the Web Project. Briefly detail how the proposal is set out, for example : project overview, site recommendations, specifications, file structure, project assumptions, cost summary and project phases.

2. Project Overview - The most crucial thing you can do with the presentation of your proposal is show that you understand the client's needs and wants. This doesn't take long; usually a quick Google search will help provide information on your client that you can include in your overview. Now apply (i.e. blend) this background information into the description of the website that is being designed and developed.

3. Site Recommendations / Objectives - This is the part which requires gathering information about the client's needs and defining, in the clearest possible terms, the problem that the web project is expected to solve . Put simply, this is where you define the client's objectives that must be met. Bottom line --> you're basically telling the client "Hey, these are things I'm hearing from you and that we must tackle as part of the solution."

4. Specifications - Put simply, how you are going to meet the objectives. That is, how you are going to functionally meet their requirements. Describe how the website will work from the clients's view. In this section you don't really care how you are going to implement the solution, but moreso, you talk about the features. Specify screens, menus, dialogs, and so on. The use of flow charts can help too.

5. Development Timeline - Detail the steps in the project lifescycle such as signing the contract (usually a separate document), when development starts (after contract has been signed of course), user acceptance testing and finally, the handover. Try to put a completion date against each step.

6. Project Costing - I strongly believe in transparency when it comes to quoting as clients appreciate knowing where their money is being spent. In your summary break down the costs e.g. deveopment time, hosting, domain registration, software purchases, etc. And finally, in order to also cover yourself, you should include a provision that any additional work will incur additional costs.

NOTE: Have you got a bullet-proof Web Design Contract to go with your Website Design Proposal?

Kelly Wilson is a Freelance Web Designer. Her passion is dealing with clients and helping them grow online. She has extensive experience in how to write web design proposals that give her the edge over her competition. Her website can be found at Web Design Proposal and Contract Templates

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